I've just had an email from my local camera shop, saying that Canon have just released a new 100-300mm lens, and I would I like to pre-order one. I think I might get a couple - after all, they are only £11,499.00 each ...
(Pardon the Scottish Accent)
90% luck, 5% field craft, 5% camera skills.
Gulp!
I had a similar email from my camera emporium, and had to gasp for air after seeing the price tag.
The lens is dedicated to the Canon mirrorless range, and while expensive, seems to have very good spec.
regards
John