After an ingenious campaign by Greenpeace, Mattel (the makers of childhood favourite, Barbie) announced that they would stop buying paper and packaging linked to rainforest destruction this week. They've instructed their suppliers to avoid sourcing materials from companies “that are known to be involved in deforestation.” One such company is the Asian Pulp and Paper Group (APP) who Greenpeace have shown to be involved in rainforest clearance in Indonesia.
This turnaround by Mattel should mean more areas of forest left standing for the people and wonderful wildlife of Sumatra. Ken must be thrilled and so are we!