https://imcontent.co.uk/casestudy/member-comms
I've found this article about a media company/organisation who were asked by the RSPB to create a new quarterly magazine. Well I had noticed that recently. A few things in my opinion. There are less pages in the new look RSPB magazine. No interesting articles now! In fact even before this new look magazine there was no interesting articles for ages. At one time the old style RSPB Birds magazine was really good.. But when the 6 times a year Birds magazine was only published 4 times a year. The style of the 4 times a year magazine was very poor as well. Now the magazine is always just campaigning instead of interesting articles and now fewer pages in each magazine. The article from the media company thinks the recent new magazine is brilliant. Well I would disagree!
Regards,
Ian.