Forget five-a-day, the team at RSPB Bempton Cliffs is aiming to get through over 100 apples a day during half-term week.
Fortunately we're not munching and crunching our way through barrels of Cox's and Golden Delicious, we're hoping to create 900 apple bird feeders to commemorate the 900th anniversary of Bridlington Priory.
There’s an important connection between Bridlington Priory and the reserve through the Reverend Henry Barnes Wallace, who was rector in 1849. He was appalled at the number of seabirds shot by tourists - one ‘sportsman’ boasted that he had killed 4,000 kittiwakes with his own gun – and decided to take action. He rallied support and formed the Association for the Protection of Seabirds which played a key role in the passing of the Seabird Protection Act in 1869.
So it seemed appropriate to mark the occasion by making the apple feeders and helping other birds survive February's frosts and snow flurries.
Morrisons and Tesco have generously donated bags and bags and bags of apples while staff and volunteers have thrown themselves into studding the fruit with sunflower seeds, adding string for hanging and a twig for the birds to sit on while they peck away.
If anyone out there wants to lend a hand, just call in at the visitor centre - the more feeder-makers the merrier.