The IUCN Red List is what helps direct our conservation efforts to particular species (whether they are Critically Endangered, Endangered, Vulnerable, Near Threatened, Data Deficient, Least Concern), and BirdLife International maintains and updates the information on birds. Our knowledge of some taxa, including birds and mammals, is extensive, but for many others there is a massive amount of work in progress.
As part of the communications campaign to support the 50th anniversary of The IUCN Red List of Threatened Species, they have released a stunning video explaining the importance of The IUCN Red List as a powerful tool that drives action for nature conservation. Featuring fabulous images, the video was produced by the photographer and filmmaker Mattias Klum, who is also an IUCN Goodwill Ambassador.
Find out more about IUCN, view the video and read their web story here, and please sign their pledge.