This week I am looking at the role that business can play in protecting the planet.

But for a business to remain in business, they do need consumers to buy their products or services.  And that means we all have a role to play. 

Even at breakfast. 

Because if you start your day with Jordan's cereal and a couple of slices of toast made from Allinson Bread, you'll be helping wildlife from the comfort of your kitchen. 

These are just two brands that support Conservation Grade - a scheme encouraging nature friendly farming.   Farmers that supply conservation grade products are obliged to allocate 10% of their land to create wildlife habitats.   This is on a par with what we do at our Hope Farm.  And, as at Hope Farm, Conservation Grade farms have more wildlife.  It is estimated that they are home to five times more wildlife than conventional farms.

They achieve this by being pretty prescriptive about which habitats farmers need to manage to get the most wildlife on their land.  Nearly all Conservation Grade farmers will be rewarded through agri-environment schemes and then receive a premium payment on top. 

And, in farmers like Robert Law (former Farmer of the Year and Nature of Farmng Award regional winner), they have fabulous advocates.  Sometimes it takes a farmer to convince a farmer"

I am a fan of Conservation Grade and any other schemes that drive up standards.  I hope that their market share grows.  And let's remember that we, as nature-loving consumers, can help make that happen by choosing the right products when we shop.

Do you buy Conservation Grade products?  If not, why not?

It would be great to hear your views.